Steve Watkins Staff Reporter- Cincinnati Business Courier Email | Twitter | Google+ | LinkedIn It was an unusually public proclamation for any normally press-shy company. In February, sac longchamp pas cher france with a podium in the Newport Marketplace store, a Kroger Co. second in command announced for the gathered reporters the top news: The periods of double coupons in Cincinnati were over.Kroger, the exec said, was âmaking a multimillion dollar investment into lowering pricesâ by immediately cutting the price tag on about 3,500 items. The alteration would occur in every one of its 110 Tri-State stores.The announcement certainly made headlines. Kroger is, in fact, the nationâs largest traditional grocer, and double coupons certainly are a tried-and-true approach to attract shoppers. They work this way: On any manufacturerâs coupon of 50 cents or less, Kroger doubles it. Now the grocer was telling Cincinnatians that price cuts should be sac longchamp pas chere for anyone.In the ultra-competitive, low-margin grocery business, Krogerâs strategy could be a game-changer, in the and away from its industry.Plan expandsWhile Kroger wouldnât provide specific comments just for this report, a spokeswoman said the amount of households that shop at its Cincinnati stores is climbing, just like unit sales. Kroger has expanded the low-price strategy into Texas, Los angeles along with the Mid-Atlantic area (see map) . And retail watchers expect it to accept plan national.âThe more loyal customers who will be shopping the complete store are the type you desperately want to reward,â said Chuck Cerankosky, managing director at Cleveland-based Northcoast Research, which analyzes public companies for investors. âKroger can be a well-managed company, prix sac longchamps plus they donât make changes like this lightly. Theyâve not just tested it, but theyâve looked at the resultsâ Page 1 2 3 |View All Watkins covers banking and finance, insurance and sports business Industries: Media & Marketing, Retailing & Restaurants