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Steve Watkins Staff Reporter- Cincinnati Business Courier Email | Twitter | Google+ | LinkedIn It was an unusually public proclamation for any normally press-shy company. In February, sac longchamp pas cher france with a podium in the Newport Marketplace store, a Kroger Co. second in command announced for the gathered reporters the top news: The periods of double coupons in Cincinnati were over.Kroger, the exec said, was “making a multimillion dollar investment into lowering prices” by immediately cutting the price tag on about 3,500 items. The alteration would occur in every one of its 110 Tri-State stores.The announcement certainly made headlines. Kroger is, in fact, the nation’s largest traditional grocer, and double coupons certainly are a tried-and-true approach to attract shoppers. They work this way: On any manufacturer’s coupon of 50 cents or less, Kroger doubles it. Now the grocer was telling Cincinnatians that price cuts should be sac longchamp pas chere for anyone.In the ultra-competitive, low-margin grocery business, Kroger’s strategy could be a game-changer, in the and away from its industry.Plan expandsWhile Kroger wouldn’t provide specific comments just for this report, a spokeswoman said the amount of households that shop at its Cincinnati stores is climbing, just like unit sales. Kroger has expanded the low-price strategy into Texas, Los angeles along with the Mid-Atlantic area (see map) . And retail watchers expect it to accept plan national.“The more loyal customers who will be shopping the complete store are the type you desperately want to reward,” said Chuck Cerankosky, managing director at Cleveland-based Northcoast Research, which analyzes public companies for investors. “Kroger can be a well-managed company, prix sac longchamps plus they don’t make changes like this lightly. They’ve not just tested it, but they’ve looked at the results” Page 1 2 3 |View All Watkins covers banking and finance, insurance and sports business Industries: Media & Marketing, Retailing & Restaurants

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